Weather Factors Impact Demand Forecasting

As Karabulut mentioned (2022), demand forecasting is one of the biggest challenge for supply chain leaders / retail executives. As we can forecast demand, we can plan the productivity and budgeting. With lack of demand forecasting, it’s easy to become out-of-stock or overstock and increase business costs. Weather information helps demand forecasting Steinker et al.…

Weather Factors Impact on Online Sales

The impact of weather factors to brick-and-mortar stores is obvious. Rainy day is inconvenient, hot day is uncomfortable, and snowy day is dangerous, so people rather stay home instead of go out for shopping. If people stay home, does online shopping become more? Does the weather affect online business? This post summarizes the weather impact…